Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’

September 10, 2018

Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.

Source: http://feedproxy.google.com/~r/entrepreneur/growingyourbusiness/~3/y6rsmfq8M6g/318683

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